The on-ground action on providing relief material will be taken immediately by the state office of Iffco in Tamil Nadu and other state cooperatives.
"The material will be finalised as per the most important need of the affected people which will provide immediate help to them & boost their confidence to fight this natural calamity," Iffco said in a statement.
Earlier Iffco provided relief to Kashmir flood affected people and in Uttarakhand.
Heavy rains continued to lash coastal Cuddalore district, one of the worst affected areas ever since North-East monsoon fury started early last month, and Villupuram and Kanyakumari districts and Puducherry as the death toll in the state mounted to 269.
All modes of transport -- air, road and rail services -- have been hit due to the unprecedented deluge, leaving thousands of passengers stranded at the airport and various rail terminals.
