India-Lanka T20 game in Ranchi breaks 5-year viewership record

Image
Press Trust of India Mumbai
Last Updated : Feb 19 2016 | 8:13 PM IST
The second game of the just concluded three-match T20 series between India and Sri Lanka was the most viewed T20 encounter in the past five years.
The match on February 12 at Ranchi was rated 256 TVM (Television Viewership in Millions) on Star Sports network, according to BARC Panel CS4+ Urban calculations, surpassing by a huge margin the 112 TVM mark set by the India-Pakistan T20 game of December 25, 2012 in Bengaluru.
India won the match played in skipper Mahendra Singh Dhoni's hometown by 69 runs.
"This is a fantastic start to the T20 season of cricket entertainment that will be available on Star Sports up ahead. We have got the Asia Cup (Feb 24-Mar 6) being played in the T20 format for the very first time, followed by India playing host to the ICC World T20 (Mar 8-Apr 3).
"All the action from these tournaments will be broadcast live on Star Sports," Star India Chief Operating Officer Sanjay Gupta said in a statement.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 19 2016 | 8:13 PM IST

Next Story