Intex Technologies forays into refrigerator segment

Homegrown mobile phone and consumer durables maker Intex Technologies has forayed into refrigerator segment expanding its product portfolio.
The company, which has also added fully automatic washing, machines has roped in Bollywood actress Madhuri Dixit as its brand ambassador for its range of refrigerators and washing machines, Intex said in a statement.
Dixit has been signed for a period of two years, during which she will appear in Intex's TV commercials besides being the face of the company for a series of brand promotions and activations, it added.
Intex Technologies Director & Business Head-Consumer Durables & IT Peripherals Nidhi Markanday said: "We have always received phenomenal response for our products and we are pleased to offer our new range of Refrigerators and Fully Automatic Washing Machines. We are confident that these innovative products would appeal to the consumers."

The Delhi-based company has introduced three models of single-door direct cooling refrigerators with a capacity range of 170Ltr to 190Ltr, priced between Rs 10,900 to Rs 14,300.
Intex, with this addition now has 56 running models in consumer durable space and 133 in IT Peripherals.