It's official! Clapping is contagious

Image
Press Trust of India London
Last Updated : Jun 19 2013 | 1:20 PM IST
Clapping is contagious and the length of applause an audience gives depends on how other members of the crowd behave rather than the quality of a performance, scientists have found.
Swedish researchers found that it takes a few people to start clapping for applause to spread through a group, and then just one or two individuals to stop for it to die out.
"You can get quite different lengths of applause - even if you have the same quality of performance. This is purely coming from the dynamics of the people in the crowd," lead author Dr Richard Mann, from the University of Uppsala, said.
Researchers studied video footage of groups of undergraduates as they watched a presentation, BBC News reported.
They found that it took just one or two people to put their hands together for a ripple of applause to spread through the crowd.
These claps sparked a chain reaction, where, spurred on by the noise, other audience members joined in.
"The pressure comes from the volume of clapping in the room rather than what your neighbour sitting next to you is doing," said Mann.
However, the performance that had been witnessed - no matter how brilliant - had little effect on the duration of the noisy acclaim.
"In one case an audience might clap on average 10 times per person. Another time they might clap three times as long," Mann told the BBC.
"And all that comes from is that you have this social pressure to start (clapping), but once you've started there's an equally strong social pressure not to stop, until someone initiates that stopping," he said.
The scientists believe that clapping is a form of "social contagion", which reveals how ideas and actions gain and lose momentum.
The study was published in the Journal of the Royal Society Interface.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 19 2013 | 1:20 PM IST

Next Story