JLR sales up 9% in 2014, eyes over half million units in 2015

Jaguar Land Rover has once again outperformed prior year performance, with retails up across all of our key regions, the company said

Tata Motors-owned Jaguar Land Rover today reported a 9% increase in its total global retail sales at 4,62,678 units in 2014.

Buoyed by the growth last year and 12 significant new products planned for 2015, the company is aiming to sell over half million units this year.

Last year, the Jaguar brand delivered its strongest full year performance in nearly a decade retailing 81,570 vehicles, up 6%, JLR said in a statement.

The Land Rover brand retailed 3,81,108 units in 2014, up 9%, it added.

Commenting on the full year performance Andy Goss, Jaguar Land Rover Group Sales Operations Director said: "Jaguar Land Rover has once again outperformed prior year performance, with retails up across all of our key regions."

Jaguar Land Rover's global performance for the full year 2014 showed a balanced portfolio with sales up across all key regions, the company said.

Sales in China Region, were up 28% at 96,505 units, while in Europe it was 3% at 86,310 units. In the home market of the UK, sales were up 7% at 82,872 units and in North America it was up 2% at 74,981 units, the statement added.

On the expectations for 2015, Goss said: "With 12 significant new product actions planned for 2015 and the introduction of the new Jaguar XE and the Land Rover Discovery Sport, we anticipate retailing over half a million vehicles for the first time in the company's history."

JLR said in 2014 its manufacturing business expanded from three plants to five. JLR opened its first ever overseas manufacturing plant, in China.

It also opened a new engine manufacturing centre in the West Midlands, UK. This facility, together with major recent investment and increased headcount at Castle Bromwich, Halewood and Solihull, underlines Jaguar Land Rover's commitment to the UK, the company added.