"The prime reason behind the flat result was the high base effect last year following the new guidelines set by the sectoral regulator IRDA, which asked life players to bring in new products. So this year there was no trigger for the industry in the April-September period," Life Insurance Council secretary general V Manickam told PTI.
But the fall in the number of new policies sold by the life insurance industry was much sharper with new policy sales plunging 52 per cent to 95,69,626 from 1,99,86,000 in the year-ago period.
It can be noted that last year IRDA had asked life insurers to focus on bringing in new products and had set a December 31, 2013 deadline for existing products. This saw companies going on a selling spree.
During September 2013 itself, the companies were able to sell 68 lakh new policies selling existing products and thus underwriting the premium to the tune of Rs 11,223 crore. In contrast, they sold only 22 lakh policies during September this year and thus underwriting premium to the tune of Rs 8,660 crore.
As of now, there are total 450 products being sold by the industry which include 322 products under individual category.
