Lower China demand leaves Pernod sales woozy

Image
AFP Paris
Last Updated : Apr 22 2016 | 3:13 AM IST
World number two spirits producer Pernod Ricard said today a falloff in Chinese demand left its sales woozy but hearty US thirst enabled it to toast nine- month sales growth of 4 per cent.
In the three months to March, the third quarter of the company's financial year, sales slipped 3.0 per cent to 1.8 billion euros (USD 2.1 billion) on currency tailwinds without which Pernod would have managed a 1.0 per cent rise, the French company said.
"We can class this quarter as resilient," CEO Alex Ricard told AFP.
"That allows us to confirm our annual growth objective for full year organic growth (excluding acquisitions) of between 1.0 and 3.0 per cent," Ricard added.
But Chinese sales were "worse than forecast," according to analysts at Bryan Garnier, and Pernod Ricard shares were off 6 per cent in late morning trading on the Paris bourse.
A strong dollar enabled "a dynamic US" to cushion the Chinese tipple dip as American gains hit 5 per cent to USD 529 million in the third quarter for a 7 per cent gain over nine months, the group said.
The group's top brand Jameson whisky was a particular bright spot with a 23 per cent rise over nine months according to Nielsen data, with Ricard saying marque innovation and "operational excellence" had boosted efficiency.
Pernod added it was working on Chinese growth, with Ricard expressing medium-term confidence despite the "tough current context" as "the fundamentals are there."
Pernod said an early Chinese New Year had hit Asian sales but registered what it termed dynamic growth in India and Africa.
Scotch was on the rocks compared to cognac, which Pernod said had been proving "much more resilient" in China.
Ricard said "China remains for us an extremely profitable market -- our margins remain well above the group average" there despite a 10 per cent sales tailoff over nine months.
In contrast, sales raced ahead 14 per cent in India and 16 per cent in Africa and the Middle East.
European sales in the year to date were stable, highlighted by an 8 per cent rise in Spain while Passport and Priority Premium Wines were up 4 per cent pushed by strong demand in Britain and, further afield, Australia.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 22 2016 | 3:13 AM IST

Next Story