Mobile phone operators cash in on Maha Kumbh Mela

Operators have launched special plans to offer value added propositions

With the ongoing Maha Kumbh Mela in Allahabad attracting millions of pilgrims and tourists, the mobile phone companies have also been quick to cash in on the mega event.

The mobile operators have launched special plans around the Maha Kumbh to offer value added propositions to their subscribers.

Aircel has launched a special plan in Uttar Pradesh (East) circle to offers low tariffs and constant connectivity. Valid for 30 days, the special tariff voucher of Rs 161 provides free 30,000 seconds of local/national talk time. Another voucher of Rs 26 offers STD calls at 30 paise per minute.

Besides, the company had installed 30 exclusive cell sites in the Kumbh Mela area for better connectivity and voice quality, Aircel regional head (central) Arvind Singh Shekhawat told Business Standard.

Meanwhile, Vodafone has launched a new value added service ‘Vodafone Astrology Subscription Pack’, which provides details on the significance of the Kumbh with key dates.

Vodafone customers could subscribe to the service by dialing toll free number. The service comes for Rs 30 valid for 30 days. The pack gives updates on astrology, significance of the holy dips, important dates during this year’s event and the ritualistic meaning of each date/day, Vodafone UP (E) business head Ravi Santhanam said.

However, Shekhawat said there had not been any significant upsurge in revenues owing to the Kumbh so far.