Mother Dairy launches 'Dhara' oil in 100 ml, 200 ml packs in NE

Mother Dairy today said it has launched smaller polythene packets of 'Dhara' mustard oil in the Northeast after it discontinued the 100 ml and 200 ml varaints.

"Dhara, the leading edible oil brand from Mother Dairy, has launched 'nano packs' in Guwahati which will be available in 100 ml and 200ml packs," the company said in a statement.

The prices of the product have been fixed at Rs 15 and Rs 28 for the 100 ml and 200 ml pouch packs respectively, it said.

The company was earlier selling refined vegetable oil and kachi ghani mustard oil under 'Dhara' brand in 200 ml tetra pack and plastic bottle nationally. However, these two volumes were discontinued around eight months ago.

Launching the new packets, Mother Dairy Fruit & Vegetable Pvt Ltd Business Head (Dhara) Sanjeev Giri said: "There are still customers who opt for loose edible oil for their daily consumption and is a worrying factor for many reasons. Hence we at Dhara thought to cater to this segment who buys its cooking oil almost on a daily basis."

With the launch of the 'nano packs', the company will make more people opting for safe and quality oil, he added.

"We have been witnessing a rise in the branded and packed edible oil market in the last couple of years. The space for branded and packed oil in the cooking segment is growing around 6 per cent," Giri said.