Myra Vineyards to enter New Delhi, Puducherry by FY15-end

Bangalore-based Myra Vineyards looks to enter two new markets of New Delhi and Puducherry by the end of this financial year as it plans to ramp up sales and production.
"New Delhi and Puducherry are the markets we are not currently present in, but we are working towards it, by end of this financial year we should be able to enter these two markets," Myra Vineyards CEO Ajay Shetty told PTI.
The company is present in key markets of Bangalore, Mumbai, Pune and Goa, he added.
The wine maker firm is seeing good growth for its wines and expects to double the production by the end of the next financial year.

"My target is to double the sales and production in the next fiscal year. We have done around 85,000 bottles this fiscal year, going by the current numbers, I expect it to touch anywhere between 75 per cent to 80 per cent of growth in terms of bottles in the next fiscal year," Shetty said.
At present, the growth of wine industry in India is between 13-15 per cent annually, and company plans to capitalise on this increasing demand, he added.

When asked if the company is planning to launch any new brands in the coming year, Shetty said: "Yes, I am looking at introducing a couple more brands in the next financial year."

This year, the company has launched two categories, Reserve at super-premium segment and Two-Headed Bird (THB), at the entry level segment.
They have received a tremendous response from the consumers and the market, he claimed.