 "Nielsen acquires economics research firm Indicus Analytics")
This is the first acquisition by Nielsen India.
"We have been looking for (acquisition) opportunities for a while. We worked together with Indicus for a year and learnt that it is a good match for us," Nielsen India Region President Piyush Mathur told reporters.
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When asked if the company is looking for more acquisitions going forward, he said: "Yes, we are. We have created a pipeline and hired a merger and acquisition person. There is one in the pipeline at present."
Nielsen is looking for companies working in the analytics and information technology (IT) space.
Post this acquisition, Indicus Analytics will merge with Nielsen India. Indicus Analytics founder and MD Laveesh Bhandari will join Nielsen as the Chief Economist.
"With the acquisition, Nielsen strengthens its portfolio in India by combining its information and insights capabilities with Indicus' focus on analytic focus," the company said.