Paytm-backed Little acquires spa marketplace Trideal

Paytm-funded Little, a marketplace for deals in the Online to Offline space (O2O), has acquired Stylofie, a curated online marketplace for Salons and Spas for an undisclosed amount.
The acquisition will drive growth for Little and enable them to further penetrate the beauty and wellness segment, the company said in a statement.
"We are always looking to increase market share by adding new customers and merchants to our Little app platform. Stylofie had a great marketplace model that will be a perfect fit for us...," Manish Chopra, CEO and co-founder of Little said in a statement.
Further, Little will get access to more than 50,000 registered visitors and over 1000 merchants on the Stylofie platform. This is the second company acquired by Little, after Trideal, a curated deals marketplace in Chandigarh, in October 2015.

Stylofie provides consumers with the opportunity to book, compare and rate their favourite salons and spas in Bangalore, Delhi and Gurgaon.
At the same time, they also provide merchants with insights and data into their daily operations.

The start-up was founded by Saurav Dey, who will be joining the Little team whilst the other two founders Prateek Agarwal and Balaji Srinivasan will be exiting to explore other opportunities, the statement added.
The rest of the Stylofie team will be joining Little and will be based out of Little's office in Gurgaon.
Little is funded to the tune of USD 50 million by Paytm, SAIF Partners, GIC Singapore and others.

The company has witnessed growth of 200 per cent after the demonetisation initiative, it claims, and now has over 25,000 merchants present in 15 cities offering 50,000+ live deals across food, movies, last minute hotels, health and wellness as well as unique experiences.