He will help drive greater environmental action and awareness, and advocate for the goals of UN Environment's global BreatheLife campaign, Paytm said in a statement.
The campaign will work on promoting policy and citizen action for better air quality for people.
"I am honoured to be appointed UN Environment Patron of Clean Air. We can't achieve economic well-being without ensuring the well-being of the environment," Sharma said.
The private sector is key to ensuring cleaner air and a more sustainable future for all, he added.
With his appointment, Sharma joins Patron of the Oceans Lewis Pugh (British swimmer) and Wilderness Patron Ben Fogle (Broadcaster) in the prestigious list.
"Tackling pollution requires all of us, citizens, governance and business to come together. We need more champions in the private sector like Mr Sharma to drive innovation that will get us to a cleaner future," said Erik Solheim, head of UN Environment.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
