Penguin announces new digital imprint for short reads

Penguin Random House India today announced a new digital imprint comprising works by authors like Premchand, Gulzar and Devdutt Pattanaik in short, low priced and highly accessible digital formats. Called Penguin Petit and featuring a specially-curated selection from Penguin Random House India's extensive list of books, these titles are short reads, approximately 50 pages each, designed for ease of reading across digital devices. Besides Premchand, Gulzar and Pattanaik, readers will also get to read in short digital format the works of authors like Ramachandra Guha, Sudha Murty and Anita Nair initially. Penguin Petit will provide great, quality content to suit a broad range of interests, from fiction, non-fiction, children's literature, mythology to self-help, history and current affairs, and will be available in an e-book format, the publishers said in a statement. "With Penguin Petit, Penguin Random House India makes a foray into the world of accessible short-form reading. It's designed for an increasingly mobile India that might want to be able to read anywhere and at any time," says Rukun Kaul, associate vice president (digital and initiatives) at Penguin Random House India. "With its easy downloadability, wide range of content and accessible pricing, Penguin Petit should appeal to many readers. Our books and authors will also benefit from the easy discoverability and increased visibility that comes with making great reads available in a shorter and more affordable format," adds Kaul.