Playboy's Chief Creative Officer, Cooper Hefner, Hugh Hefner's son who took over the publication last year, has unveiled the latest creative evolution of the brand with a new philosophy, which includes reinstating nudity starting with their March/April 2017 issue, reported E! online.
"I'll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake.Nudity was never the problem because nudity isn't a problem. Today we're taking out identity back and reclaiming who we are," Cooper said in a statement.
Elizabeth Elam will be featured as Miss March on the cover of the new issue.
Playboy and its CEO Scott Flanders banned the nudity starting with its March 2016 issue.
Cooper had voiced his disagreement with the change from the start, admitting he believed it was a "massive step back.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
