So far, more than 4.2 million Qatari riyals (USD 1.1 million) has been pledged on just 24 separate and unique car registration numbers being auctioned by the interior ministry of the energy-rich state.
The bidding started on last afternoon and ends tomorrow night.
By today, the highest single bid was 460,000 riyals for the number plate 377773.
Bid prices are expected to increase over the course.
As in Dubai, owning a distinct number plate has become a desirable status symbol for Qataris to publicly show off their wealth.
A previous auction for "fancy vehicle numbers" at the end of last year saw one driver bid a reported 200-million riyals (almost USD 55 million) for the number plate 333355.
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