The campaign is part of a push to increase blood donations in a country where only 1.7 per cent of the people donate blood.
Adrian Chereji, marketing director for the UNTOLD Festival, said today the "Pay with Blood" campaign, jointly organized with the National Blood Transfusion Institute, aims to raise public awareness.
Mobile blood collection units will be set up in 42 Romanian cities for 10 days this month. Donators in Bucharest and Cluj will be eligible for free tickets for an electro-dance music festival in the Transylvanian city of Cluj.
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