'Sari for Change' project helps fight poverty, unemployment in S Africa

Image
Press Trust of India Johannesburg
Last Updated : Nov 28 2019 | 1:25 PM IST

An initiative to recycle used saris from India into female and male fashion garments has helped fight poverty and unemployment in South Africa.

Founded by Rayana Edwards in 2014, the 'Sari for Change' initiative has grown from an initial call for donation of used saris for up-cycling into new garments to a skill development and entrepreneurial project with the ability to scale as it lifts people out of poverty in South Africa.

The impact of this initiative is visible in the steady income it has provided for women who have been up-skilled to produce garments out of its dedicated workshop in North Riding in northern Johannesburg.

This success has led to a second workshop in the sprawling Black township of Soweto in the south of Johannesburg where six women are currently being trained to join the fashion line production of the 'Sari for Change', with 20 more to be admitted next year.

Edwards said women from all over the world -- primarily in India -- contribute their gently worn saris or family heirlooms to women in South Africa.

The journey of the sari continues once they arrive at 'Sari for Change' workshops, where they are first sorted and cleaned. Then the sari fabric is identified to determine the specific new garment it will become.

The initiative has also partnered with the Laudium Women's Network near Pretoria, comprising mainly South African-Indian women, in the collection of high-end saris and as a way of expanding the project's sales and marketing network.

'Sari for Change' has also found support from Khulekani Kenneth, a Durban-based designer who has started a men's range from the saris sent to him.

"Although our garments are beautiful and highly covetable for their unique African, Arabic and Indian aesthetics, we are aspiring for more than simply an ethical, sustainable fashion product," Edwards said.

"'Sari for Change' is providing an important service through training women in business skills and needlecraft to enable them to create their own employment. These women either become entrepreneurs, sole proprietors, suppliers of skills or distributors in our value chain," she said.

Although its intention is to impact unemployment and the inequality that persists in South Africa, the programme is also gaining a reputation in the world of fashion for the women who turn them into garments wearable in all cultures.

'Sari for Change' has already walked two international fashion weeks - one with acclaimed South African fashion designer Thula Sindi at Paris Fashion Week and the second with SACRED (Sweden) at Italy's Torino Fashion Week.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 28 2019 | 1:25 PM IST

Next Story