The musical event is held to honour Telugu saint-composer Tyagaraja in Tamil Nadu's Thiruvaiyaru between January to February. This is a week-long festival where various Carnatic musicians from across the world converge at his resting place.
Prasar Bharati CEO S S Vempati termed the incident as "unfortunate" and assured of "strict action".
Earlier, the minister had thanked the channel for live telecast of the musical tradition.
"Thanks @DDNational for live telecast of this musical tradition. Such a treat to watch so many young aspiring musicians, as with every year, joining in the #Aradhana . Music lovers look forward to re-energise themselves by linking here. #Tyagaraja," she said in a tweet.
"Yo @DDNational what! You couldn't wait for a few moments more for the Pancharatna Krithi-s to be completed. Advertisement and more. #Aradhana #Tyagaraja. Thoughtless, insensitive," she tweeted.
Replying to her tweet, Vempati said, "Absolutely unfortunate madam. Strict action will be taken."
Saint Tyagaraja (4 May 17676 January 1847) composed thousands of devotional compositions, most in Telugu and in praise of Lord Rama, many of which remain popular today. Five of his compositions called the Pancharatna Kritis (five gems) are often sung in programs in his honour.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
