Socked by virus, comic book industry tries to draw next page

The pandemic has transformed Christina Blanch, owner of Aw Yeah Comics, into a nightly TV host.

Nine times a week, Blanch leads a livestream from the store she lives above in Muncie, Indiana, to sell some comics and interact with regulars. She holds up issues one by one, usually for USD 5 or USD 10, and takes down addresses from buyers.

It's a way to get by but helps keep the shop's community spirit alive. The show has a warm, thank-God-we-have-each-other feel to it.

Sometimes Blanch sips a Modelo or vents about a difficult day. She calls it What We Do in the Comic Shop.

Long a repository for tales of world-threatening cataclysms and doomsday dystopias, the comic shop in the coronavirus era now finds itself drawn into a fight for its very survival.

The crisis, felt across retailers, poses a particular threat to comic book shops, a pop-culture institution that has, through pluck and passion, held out through digital upheaval while remaining stubbornly resistant to corporate ownership.

Even as the pandemic era takes on the appearance of a comic desolate urban centers, masks everywhere the ink-and-paper industry is at a standstill that some believe jeopardizes its future, casting doubt on how many shops will make it through and what might befall the gathering places of proud nerds, geeks and readers everywhere.

It won't go insert POW! bubble without a fight.

I've put so much into this shop. I'm going to go down swinging if I'm going to go down, says Blanch, who also writes comic books and graphic novels.

This place is important to people. What are you going to do but keep going?