SRK's Madame Tussauds statue to get 'Fan' makeover

Image
Press Trust of India Mumbai
Last Updated : Apr 07 2016 | 1:57 PM IST
Superstar Shah Rukh Khan's Madame Tussauds statue in London will be re-dressed as Gaurav, his character from his upcoming film "Fan", in a first of its kind promotional strategy by the movie makers.
Shah Rukh will be seen in a double role-- as superstar Aryan Khanna and his biggest fan and also doppelganger Gaurav-- in the Yash Raj Films' thriller.
The wax figure will resemble Gaurav in terms of his clothing and look. The statue will also be taken out to enthrall fans at the iconic London Eye.
"We have had a long standing relationship with Madame Tussauds, and hold the attraction in high esteem. Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans," Avtar Panesar, Vice President YRF International said in a statement here.
A scene from the Maneesh Sharma-directed movie was shot at Madame Tussauds, London. "Fan" is set to hit theatres on April 15.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 07 2016 | 1:57 PM IST

Next Story