Starsports.Com gets record 2.8m views on Eliminator day

As the Indian Premier League draws towards a close, digital partners starsports.Com created history yesterday by crossing the 2.8 million views, on a day when the two play-offs were held, surpassing the NBC ratings for Sochi Winter Olympics this year.
The video streaming of Pepsi IPL 2014 on starsports.Com shattered many records on digital, including the highest traffic for a sporting event outside the Super Bowl in the United States.
On the back of two big playoff matches, Chennai Super Kings vs Mumbai Indians, and Kings XI Punjab vs Kolkata Knight Riders, starsports.Com hit a new high for a single day with millions of consumers following the video service online.

Earlier this year, NBC Olympics had claimed the record for the most-watched authenticated stream for any Internet event when it generated more than 2.1 million unique video users on February 21, the day of the men's semifinals game between USA and Canada.
Prior to this year's tournament, the biggest day on IPL was in April 2013 when Chris Gayle scored 175 for Royal Challengers Bangalore, a match that attracted around 1.5 million sports fans.
The biggest record for a single day worldwide is still believed to be the 2014 Super Bowl on a sister service, 21st Century Fox's foxsports.Com, which attracted 5.5 million unique visitors.

Starsports.Com has garnered unprecedented traction since the beginning of the tournament, attracting more than 55 million visits in the last six weeks.
These sports fans have watched 450 million minutes of video on the destination. Reflecting the underlying trend in video consumption in India, the destination crossed 1 million mobile video views in a single day for the first time.
Added Sanjay Gupta, COO, Star India, "The Indian consumer is ready for a big shift in video consumption. starsports.Com has shown the power of what can be done if we are thoughtful about creating a world class experience for the Indian consumer. Sports is just the beginning, expect more from us.