State govt ropes in JWT to promote 'Brand Odisha'

To promote Odisha as the most favoured destination, the state government has roped in famous marketing communication agency J Walter Thompson to build 'Brand Odisha.'
This was part of the presentation made by the state industries department before Chief Minister Naveen Patnaik at a high-level meeting here this evening.
The presentation outlined that Odisha has a mission to maximise its untapped economic potential by leveraging its strength in focus sectors.
The state government has identified five sectors - downstream and ancillary - textiles, ESDM (Electronic System Design and Manufacturing), Food Processing and Plastics, Chemicals and Petrochemicals as focus areas for investment, the presentation said.

Stating that the state has a faster growth rate than the national average, the presentation pointed out that it was rapidly improving on the "ease of doing business." and that the state has abundant resources and relatively low cost of setting up and running businesses.
While the Odisha Vision-2019 aimed at industrial development through manufacturing, the state has the objective for 60 per cent increase in manufacturing sector, the presentation made by industries secretary Sanjeeb Chopra said.
Substantiating Odisha's ambitious objective, Chopra said the state has 18 per cent share in India's FDI proposals.
"It is the largest steel producer in India and Bhubaneswar has been ranked as the safest state capital to live in," he said adding a striking logo was being designed for Brand Odisha.