According to the agreement, the China Central Television (CCTV) now owns the exclusive media rights to all FIFA events over the next five years, including the 2018 World Cup in Russia, the 2022 World Cup in Qatar, the 2019 Women's World Cup in France and the 2021 Confederations Cup, the state-run Xinhua news agency reported.
The CCTV had begun to broadcast the FIFA World Cup in 1978.
"The partnership shows our support for FIFA as well as our efforts to help raise the level of Chinese soccer," its deputy editor-in-chief Peng Jianmin said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
