Swachh Bharat campaign should become mass movement: Modi

Ahead of the launch of the Mission Swachh Bharat on October 2, Prime Minister Narendra Modi today said the mission should become the agenda of the entire country in the form of a mass movement.
Chairing a high-level meeting for reviewing preparations for the launch of the mission Modi said "the mission should become the agenda of the entire country in the form of a mass movement to be launched on October 2, with the aim of creating a clean India by 2019."
The activities on October 2 should not be limited to the Prime Minister's functions in the national capital, he said.

Activities related to cleanliness should be undertaken in every village across the country, the Prime Minister said while highlighting the need for working together with state governments to make this mission a success.
"Gandhiji should be our inspiration for Swachh Bharat", he added.
Modi also highlighted the need for creating a legal architecture that would institutionalize the mission at all levels upto the village.

He asked the Ministry of Rural Development to explore the possibility of incentivizing best-performing villages and called for standards of cleanliness to be established for government offices.
The Prime Minister underlined the importance of creating specific roles for various public representatives, including MPs, MLAs, Sarpanches etc.

Union Ministers of Urban Development, Rural Development, Human Resource Development and Information & Broadcasting presented their concepts on the mission.
Towns along the bank of Ganga and its tributaries will be accorded top priority in mission Swachh Bharat, a release added.