The conservation effort involves persuading the fishermen to release the fish when it gets entangled in their nets.
"When you are protecting the whale shark you are not only protecting the marine eco-system but also terrestrial eco-system. Bulk of the planet Earth is in marine eco-system and not terrestrial," TCL Managing Director R Mukundan said.
Cooperation of the fishermen is crucial for the project, he asserted.
"Here we have seen the instant results as we went to Morari Bapu (Gujarat-based religious leader) and asked him to pass on the message. He just made one statement that killing of whale-shark is 'Dev Hatya' (killing of a god) and the entire species could now be saved," he added.
Additional secretary, forest department, P K Taneja said that the conservation programme should be expanded to cover other marine species like sea-turtles too.
Another fisherman, Jayanti Baira, said the fishermen should be insured because they may get injured while releasing the fish.
