Tata in S Africa dispels fears regarding safety of its model

Image
Press Trust of India Johannesburg
Last Updated : Feb 16 2017 | 11:42 PM IST
Amid growing safety concerns over low-cost vehicles, the South African distributor of Tata motor vehicles here has reassured motorists that its popular low-cost 'Bolt' model is safe.
Kyri Michael, the CEO of 'Accordian Investments', which markets and distributes Tata passenger cars and light commercials in South Africa, explained that the 'Tata Bolt' has received a four-star rating from the Global New Car Assessment Programme (NCAP).
Some lower cost models from several companies have rececntly come under fire for a perceived lack of standard safety equipment followimg Ford's recall of its Kuga model for checking after scores of them burst into flames.
However, Tata motors have come forward to ally the fears of their customers claiming the safety features stood high on their priority list.
"Safety features rate high on Tata Motors' priority list, with airbags for the driver and front passenger as well as speed-sensitive automatic door locking standard equipment," said Michael.
"The Bolt is equipped with ninth generation (German) Bosch ABS for the disc/drum braking system with electronic brake distribution (EBD), including a corner-braking feature," he said.
"It is encouraging to see a major Indian brand like Tata improving the safety of their models," said the Secretary General of the Global NCAP David Ward while commenting on the Bolt's four-star rating.
The affordable new Bolt, in both sedan and hatchback configuration, joined the local Tata line-up in 2015.
With an impressive list of standard equipment these newcomers from India are strong contenders in a category which is dominated by brands from Europe, Korea and Japan in the South African market.
The Bolt is the result of a culmination of ideas from Tata Motors' three design studios, located across the globe, to ensure international appeal and has proved to be popular especially among young first time car buyers in South Africa.
The Bolt was brought into the keenly-contested lower end of the local car market after a three-year gap in the introduction of new models by Tata in South Africa.
Tata, which has retailed more than 65,000 cars and light commercials in South Africa since its products arrived here in 2004, aims to become a bigger player in the local market.

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Feb 16 2017 | 11:42 PM IST

Next Story