Now, you can book a Tata Hexa on TataCLiQ, prices start at Rs 12.08 lakh

Tata Motors' newly-launched SUV Hexa can now also be booked on the group's e-commerce portal, Tata CLiQ, with the two entities joining hands for an exclusive partnership.

The partnership will enable consumers to book test drives, explore additional features and benefits with just a CLiQ, Tata CLiQ said in a statement.

"Tata Hexa promises to be a perfect combination of style, features and performance and we are sure that our discerning consumer base will be excited to discover the brand-new SUV on our portal," TataCLiQ CEO Ashutosh Pandey said.

Tata Motors Passenger Vehicle Business Unit Head of Marketing Vivek Srivatsa said the partnership will help the company align with rapidly-changing digital landscape, where brands across industries are aligning themselves to adjust and conform to the interactive world.

"As we are targeting a far younger set of buyers, we believe that this partnership will help us reach out to the right set of customers in a more effective way," he added.

Tata Hexa was launched last month, with price starting at Rs 12.08 lakh.

The Hexa is the fourth model and the first all-new SUV under Tata Motors' revival plan under the HorizonNext strategy launched around five years ago.