TataCLiQ appoints Vikas Purohit as COO

Tata CLiQ, Tata group's e-commerce venture, today said it has appointed Vikas Purohit as its Chief Operating Officer.
The company has also appointed Amit Rawal to head its 'Luxury' business.
Purohit will spearhead commercial, seller management and digital marketing functions, the company said in a statement.
He was one of the first few employees of Amazon.In and comes with a strong e-commerce and fashion retail experience. He has also previously held leadership positions at Reliance Brands, Tommy Hilfiger India and Aditya Birla Group's Madura Garments.
"Tata CLiQ has witnessed a multi-fold growth since its launch in May this year... These appointments come at a time when TataCLiQ is at a crucial growth juncture and is expected to launch two new categories and the luxury portfolio," it said.

Rawal, who will focus on building Tata CLiQ as a luxury-lifestyle destination, had founded Elitify.Com. He has also worked with Thomson Reuters and Deloitte Consulting.