Sandgren opened his news conference following a 6-4, 7-6 (5), 6-3 loss to Hyeon Chung by reading a prepared statement directed at the media that has scrutinized his Twitter feed during his unexpected run at Melbourne Park.
"With a handful of follows and some likes on Twitter, my fate has been sealed in your minds," Sandgren said, reading from his mobile phone.
"To write an edgy story, to create sensationalist coverage, there are a few lengths you wouldn't go to to mark me as the man you desperately want me to be."
If one thing is clear after the past few days, it certainly has.
Given what he's accomplished on the courts at Melbourne Park, Sandgren's story was initially focused on his tennis.
The 26-year-old Tennessee native has never come close to experiencing this type of success before. Prior to coming to Melbourne, Sandgren was a mainstay on the second-tier Challenger Tourthe minor leagues of tennis. He had only won two matches at the ATP Tour level - and never played in a Grand Slam.
What started off as a fairytale story, though, began to change tenor when Sandgren's social media activity came to light.
Before he scrubbed his Twitter history on Tuesday, Sandgren's tweets had included one saying the unfounded "Pizzagate" conspiracy theory linking Democrats to a child-sex ring at a Washington pizzeria was "sickening and the collective evidence is too much to ignore."
Among his recent retweets was a video by Nicholas Fuentes, former host of a podcast called "America First" who attended last year's white nationalist rally in Charlottesville, Va.
And he apparently targeted Serena Williams, calling a video of her yelling at Roberta Vinci during their U.S. Open semifinal in 2015 "disgusting."
Williams had taken notice, sending her own tweet during Sandgren's match, saying "Turns channel" - a message her followers interpreted as a response.
She later sent him a direct tweet, saying, "I don't need or want one. But there is a entire group of people that deserves an apology. I can't look at my daughter and tell her I sat back and was quiet. No! She will know how to stand up for herself and others - through my example."
"Who you follow on Twitter I feel doesn't matter even a little bit," he said following his win over Thiem. "To say, well, he's following X person, so he believes all the things that this person believes, I think it's ridiculous."
He explained in an interview with ESPN that he deleted all of his tweets not because it's "something that I'm really necessary embarrassed about," but because he thought that "creating a version of a cleaner start is not a bad call."
"You seek to put people in these little boxes so that you can order the world in your already assumed preconceived ideas," he said, addressing reporters at his news conference.
"You strip away any individuality for the sake of demonizing by way of the collective."
Refusing to take any more questions about social media, Sandgren then shifted gears and offered praise for his quarterfinal opponent, Chung.
Later, though, he did return to the subject briefly to offer perspective on the storm of attention he's received in the past week and a half, saying he was going to go home, turn his phone off and reflect on everything that's happened.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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