The Chennai Angels invests Rs 1.10 Cr in city-based startup

: The Chennai Angels, comprising successful entrepreneurs and industrialists, has invested Rs 1.10 crore in the city-based start-up, E-Vegetailing Pvt Ltd, as part of its plans to build a farmer network and ramp up procurement points.
Aspire Systems, CEO and Co-Founder, Gowri Shankar Subramanian led the investment on behalf of The Chennai Angels, a press release here said today.
E-Vegetailing engaged in selling farm fresh vegetables, would utilise the investments to build its farmer network, increase procurement points among others.
E-Vegetailing established in 2014 retails around 10,000 kilograms of vegetables a day, in and around Chennai district.
"This capital will help us scale up our business and simultaneously enhance our farm-to-door solution," E-Vegetailing, Founder-CEO, Edwin Rajamohan said.

"We will be growing the business with a multi-pronged approach, increase customer base, expand into various verticals and scale up procurement from 10,000 kgs per day to 50,000 kgs," he said.
The investment from The Chennai Angels was the first round of capital received by E-Vegetailing since inception.
"E-Vegetailing has the potential to forge a strong and productive relationship with farmers to further our common focus on increasing efficiencies in the farm-to-fork supply chain and in creating a technology enabled business," Aspire Systems, Co-Founder, Gowri Shankar Subramanian said.