Top 30 cities make up 51% of smartphone mkt; Delhi tops tally

Top 30 cities of the country made up for 51 per cent of the entire smartphone market in the fourth quarter last year with New Delhi generating the maximum demand, closely followed by Mumbai, research firm IDC said today.
However, with increasing appeal and penetration of smartphones in smaller cities and towns, tier II and III cities and beyond are expected to constitute a significant portion of the market in the near future, IDC said in a statement.
Twenty five major tier II and III cities of India make up around 21.3 per cent of the Indian smartphone market.
"With increasing data penetration and enhanced reach of eCommerce, the smartphone consumers in Tier II and III cities is becoming more aware and demanding," IDC South Asia Managing Director Jaideep Mehta said.

He added that the 4G revolution promises to trigger the next wave of smartphone growth with 4G-enabled devices already overtaking 3G devices as the largest smartphone category.
The top 5 cities of India made up about 60 per cent of the online smartphone sales in India. 4G devices made up around 45 per cent of the market in these cities.

In the top 30 cities, Samsung led the market with 29.4 per cent share, followed by Micromax (14.7 per cent), Lenovo (and Motorola) (10.1 per cent), Intex (8.2 per cent), Lava (7.1 per cent), Apple (4.6 per cent) and Xiaomi (3.5 per cent).

(Other photos:
http://prw.Kyodonews.Jp/opn/release/201605311144/)
- Movie themed on "Analog Innovation" In response to requests from those who say, "We can't use a smartphone and can't see how our grandchildren are growing," SoftBank updated analog tools that elderly people are used to using. "Analog Innovation" allowed the elderly woman on Tarama Island to have the virtual experience of using a smartphone.
- One family experiences "Analog Innovation" on Tarama where smartphones are not prevalent The story in the movie is set on Tarama Island, one of the are as where the penetration rate of smartphones is low. An elderly woman living on the island uses an ordinary mobile phone but has never sent an email. SoftBank updated analog tools she was used to using into new communications devices that even those who are not familiar with digital devices can easily use, teaming with her son living in Osaka, to help the woman familiarize herself with smartphones.

- Video showing her "Analog Innovation" experience released online on May 25 The documentary video showing the Tarama family's "Analog Innovation" experience was released online on May 25. Viewers can see how the elderly woman on Tarama Island uses new communications devices to regularly communicate with her grandchildren she had previously been unable to contact frequently.
Special website:
http://www.Softbank.Jp/corp/special/personal-innovation-act/ Story of the video:
http://prw.Kyodonews.Jp/prwfile/release/M103854/201605311144/_ prw_OA1fl_Z6QjWnVk.Pdf
Source: SoftBank Corp.