His close friend and former team-mate Vinod Kambli, with whom Tendulkar shared a world record 664-run partnership while playing for Shardashram Vidya Mandir in Harris Shield in 1988, was one of the first to wish the senior batsman.
"Wishing master blaster tendlya,A very happy birthday,40 becoming naughty.God bless him n may he have a long n healthy life.Enjoy ur day," Kambli wrote on his twitter page.
"1great thing abt sachin is he accept challenges in cricket,like opening the inngs in NZ n bowling the last over Where players like kapil,n other bowlers refuse to bowl the last over,That what i like in sachin he takes on challenges never say die attitd."
"@sachin_rt dear master blaster many happy returns of the day wishing you health and success always thank you god for this day regards," he wrote.
World Cup-winning India coach Gary Kirsten also wished Tendulkar.
"Happy Birthday @sachin_rt !!! #Legend."
In his message, West Indian pace legend Courtney Walsh said it was great to see Tendulkar's passion for the game even after touching 40.
"Have a super birthday little master S Tendulkar great to se you still playing and having fun a true Legend of the game," Walsh tweeted.
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