Vivek will be producing and acting in the commercial on "No Smoking", which will be released across various social media platforms. He is also hoping to have it (commercial) run across various cinema halls.
"I cannot stress enough on the importance of keeping away from tobacco and smoking as the damage it causes in the long run is irreversible. I have been working with the Cancer Patients Aid Association (CPAA) for several years now as well and I am taking the thought and no-tobacco campaign forward with this commercial," Vivek said in a statement here.
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