White the most preferred car colour in India in 2018: Study

When it comes to car colours, white is the most-preferred choice for many Indian consumers with 43 per cent of them opting for the tone in 2018, according to a report by global paints major BASF.

According to the 'BASF Color Report for Automotive OEM Coatings' by BASF's Coatings Division, the other two most popular car colours last year were grey and silver with each finding preferences of 15 per cent of buyers.

Red with 9 per cent was the other popular colour, followed by blue at 7 per cent, while black had just 3 per cent buyers.

"Small cars which are pearl white in colour are popular among Indian consumers. Customers in the warm climate of India may prefer white because white cars do not heat up so quickly," BASF Head of Design (Asia-Pacific) Chiharu Matsuhara said.

She further said: "Another reason might be the luxurious image of this colour, as suggested by our trend observations."