The mammal, named vaquita porpoise, is endemic to the Upper Gulf of California.
Unsustainable fishing practices and illegal wildlife trade driven by demand for the swim bladder of a critically endangered fish also endemic to the region, the totoaba, has caused the vaquita population to plummet in recent years.
Listed as the most endangered cetacean in the world these mammals are often accidentally killed in gillnets which were banned for two years in 2015.
WWF has recommended an immediate, permanent ban on gillnets and remove and destroy ghost nets, to prevent the vaquita and other marine species from being caught.
"Having discovered the vaquita less than sixty years ago, we humans have now brought it to the brink of extinction," said Jorge Rickards, acting CEO of WWF-Mexico.
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