The exercises is part of 'Rail Passenger and Customer Facilitation Fortnight' being observed all over the country from May 26 to June 9, 2015, a statement issued by WR said.
This year's 'International Level Crossing Awareness Day' theme is "Act safely at level crossings".
"We are conducting this campaign at unmanned railway level crossings, where drivers are being sensitised to take necessary precautions while crossing an unmanned railway gate," Chief PRO of WR Sharat Chandrayan said.
He said, in addition to the reach out campaign, advertisements in leading local and vernacular dailies are being published and the same is also done through radio medium. Handbills, pamphlets, caps, steering, posters with awareness slogans are also being distributed at schools.
Meanwhile, Central Railway has also undertaken a similar SMS campaign from June 1- 5 where it is sending out nearly 60 lakh SMSes to passengers, using Unmanned Level Crossings in accident-prone zones.
Level Crossing Awareness Web Banners have also been put on Western Railway's Facebook page and Twitter handle to create awareness in this regard, the release added.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
