Zippo ties up with William Penn for distribution in India

Lifestyle brand Zippo, known for its cigarette lighters, today announced a tie up with William Penn Pvt Ltd (WPPL) for distribution of its products in India.
As an exclusive distributor, WPPL will ensure availability of Zippo's products at retailers throughout India, which will include new and iconic Zippo Windproof Lighter designs, Zippo said in a statement.
"A multi-faceted nation like India is one of the most- sought after markets for global consumer brands like Zippo," Zippo Vice President Global Marketing David Warfel said in a statement.
As WPPL have a proven track-record of distributing quality brands to other retailers, they can have further success with Zippo products, he added.

WPPL is a multi-brand retailer of premium and luxury men's accessories in India.
WPPL Co-Founder and Managing Director Nikhil Ranjan said: "The addition of an iconic brand like Zippo to the existing quality brands we distribute will enable us to work even closer and further strengthen our relationship with Indian retailers."

Zippo products are available in more than 160 countries, with India being a prominent focus for the brand. Customers in India will be able to choose from an extensive range of lighters offering the very latest designs and finishes, the statement said.
WPPL plans to further develop the distribution base for Zippo products in India for a strong visibility in the key towns and cities across the country, it added.

Zippo products will also be available in 28 William Penn stores and three shop-in-shop operations in 10 cities.