Ford executives say they are open to partners on small cars

CEO Mark Fields said this without directly addressing whether he would consider vehicle-making alliance with rivals

Ford Motor CEO Mark Fields speaks at the Ford press conference at the Consumer Electronics Show in Las Vegas. Photo: Reuters
Ford Motor CEO Mark Fields speaks at the Ford press conference at the Consumer Electronics Show in Las Vegas. Photo: Reuters
Reuters Detroit
Last Updated : Jan 29 2016 | 8:58 AM IST
Ford Motor’s Chief Executive Mark Fields said on Thursday he is “always open to talking with others” about partnerships on small cars.

Fields was speaking generally about partnering on small cars without directly addressing whether he would consider a vehicle-making alliance with rival Fiat Chrysler Automobiles.

Fiat Chrysler Chief Executive Sergio Marchionne said on Wednesday the company would stop making two sedans, the compact Dodge Dart and midsize Chrysler 200, and said he was looking for partners to share small car production.

Cheap gasoline has undercut the already-narrow profit margins for smaller cars while stoking demand for trucks and sport utility vehicles.

Asked during a conference call about the Fiat Chrysler move, Fields said Ford is "always open to talking with others ... because we realise that we have to be very realistic 

around what is the type of revenue that these vehicles will be able to command and make sure we have an appropriate cost structure to earn a reasonable return."

Fields said Ford initially determines whether a "need in the marketplace" can be met fully within the company.

"In other cases we can say, listen, there are other great companies out there that we can approach and partner with," he said. Earlier on Thursday, Ford reported record pre-tax profit of nearly $11 billion for 2015 and said it expects to match or improve on that in 2016.

Ford Chief Financial Officer Bob Shanks in a separate interview pointed to Ford's collaboration with General Motors Co on fuel-saving transmissions as an example of how the company will work with rivals to share costs.

“I think there are all sorts of things that one can do in terms of partnerships and collaborations, at the vehicle level, and the component level, and elsewhere. I think everything’s on the table," Shanks said.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 29 2016 | 4:31 AM IST

Next Story