80% people feel sleepy at work one to three days a week in India: Report

Real-time pricing
 

According to Gartner, Inc. by 2025, the top 10 global retailers will leverage contextualised real-time pricing through mobile applications to manage and adjust in-store prices for customers. A recent report by the advisory company advises that retailers assess personal data and product preferences and "translate those inputs into immediate and contextualised offers". "Digital sales continue to grow, but it's no longer a competition between online and offline. Today, many retailers find that half of their online sales are supported by their stores," said Robert Hetu, vice president analyst at Gartner. Adoption of mobile payments and retailer mobile apps also supports the predicted move toward mainstream adoption of real-time in-store pricing. "Many consumers who have downloaded a retailer's app use it for online purchases; others use it to obtain a coupon or discount offer that they can use in a physical store," Hetu added. To offer consistent, relevant and personalised prices for customers, understanding customer behaviour becomes crucial.

No bliss
 

A majority of people in India go to sleep late at night. Wakefit, a startup that researches on sleep and spine support to create innovative products, has come out with its Great Indian Sleep Scorecard 2019 in which it has shared the findings on how India sleeps. One of the findings is that 51 per cent people go to sleep between 11 pm and 1 am which is considered late. The nationwide survey also things such as 16 per cent of the respondents believed they had Insomnia while 48 per cent complained of back problems nationally. As many as 80 per cent people feel sleepy at work one to three days a week. "Lack of sleep can lead to a number of problems and especially affects your productivity. It causes fatigue, decreases concentration and takes away your happiness," the report says.