Answers to The Strategist Quiz (#548)

Answers to The Strategist Quiz, February 1, 2018

1 The term is attributed to Howard Schultz’s (Starbucks) 1983 visit to Italy. He wanted bring Italy’s coffeehouse tradition to the US. The term was also used by a US urban sociologist in a book in 1989. Name it.

“Third place”, a place between work and home. Ray Oldenburg suggests beer gardens, main streets, pubs, cafes, coffeehouses, post offices also are third places

2 This brand describes its latest womenswear product as “flowing skirt with draped detail in the front” with a “front slit detail at the hem” and “zip fastening in the back hidden along the seam”. It is drawing a lot of flak especially on social media. Name the brand and state the reason.

Zara. It is currently selling the checked Asian-style skirt—well known as a lungi—for £69.99 which has sparked fury among social media users, who say the skirt can be picked up for less than £5

3 Connect the Versailles Peace Treaty signed in June 1919signalling the end of World War I and the abdication of King Edward VIII on December 10, 1936, with a brand.

In both events the Waterman Ideal Fountain pen was used for signing

4 Connect the Muqaddimah, written by Tunisian scholar Ibn Khaldun in 1377 which records an early view of universal history, sociology, ecology and economics with a theory that was the outcome of a doodle drawn on a napkin by a modern economist while he was having lunch with Donald Rumsfeld and Dick Cheney, who worked for the President.

The Laffer curve. It signifies lower taxes would yield higher long-term growth. Arthur Laffer does not claim to have invented the concept, he notes that there are previous antecedents, including in the Muqaddimah by 14th Century Tunisian scholar Ibn Khaldun

5 This cocktail is served at a famous steakhouse chain in the US at its New York City outlet. It consists of vanilla cherry syrup, Marasca cherries and 4 oz. of Coca-Cola. Its inspired from a famous person who visits it often and is made from some of his favourite ingredients. Name the cocktail.

The Warren Buffet. Buffet is known for his love of Cherry Coke

6 The sporting team representing its country is the first one from Africa to participate in the Winter Olympics being held in South Korea in 2018. They have endorsement deals from brands like Under Armour, Apple and Visa. Name it.

The Nigerian women’s bobsled team

7 Which brand’s tagline is “Essence of Man”?

The male perfume and grooming products brand Brut, famous for its bottle green colour packaging

8 What is the buzzword used for taking meagre resources like budget and staff and spreading them thin to cover most projects to save marketing costs?

Peanut butter spread

9 Who said this in the early 1930s, “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait till oil and coal run out before we tackle that. I wish I had more years left”?

Thomas Alva Edison

10 Whose logo is this? 

Dollar Shave Club. It is a Venice, California-based firm that delivers razors and other personal grooming products to customers by mail

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. 
 

Last date for receiving entries: January 19 till 8 pm. Previous winners and employees 

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