Data Tracker: What is shaping consumer lifestyles in 2017?

Brands are ever eager to understand their consumers, using large amounts of data now available on lifestyle, purchase behaviour, travel habits and economic conditions to target and hook them in. Euromonitor International’s Global consumer trends survey data reveals much about the new consumer

 

• Millennials prioritise experiences, while all ages want time to relax
• Millennials lead the way in trading the accumulation of things for experiences, particularly authentic, international travel opportunities
• Shopping preferences vary widely across markets and consumer segments, with some focused on buying fewer, high quality products and others succumbing to the pull of bargain hunting
• Over one-third of global consumers enjoy visiting shopping malls and browsing in stores, even when they do not need to buy anything, and one-quarter report that they often make impulse purchases.
• Consumers must now balance the benefits of ever-present internet access with added stresses and challenges
• Global consumers who report being most stressed by the internet are also those who use it the most, turning to their phones for at least eight distinct activities each day
• Educated consumers most likely to research and monitor health
• Wearable technology, unlimited online resources and growing health awareness all make it easier for consumers to take control of their fitness, nutrition and broader wellness. 
• Weight management is still the most common health monitoring behaviour, regardless of education level, and over the past several years more consumers have turned to health and fitness apps
• Changing lifestyles are changing meal habits, particularly among younger consumers who are more likely to turn to meal preparation kits or delivery / takeaway options 

 Source: Consumer Lifestyles in 2017, Euromonitor