Blurring of reality
Ericsson has published its latest ConsumerLab report - Merged Reality - revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality. It reveals that when boundaries between our perception of physical and virtual reality blur, this could result in a drastic impact on lives. Realities will not merge if the user is tethered to a computer or cut off from physical reality. Early adopters of VR/AR expect next-generation networks like 5G to play a central role. Thirty-six per cent have expectations on 5G to provide VR/AR mobility through a stable, fast and high-bandwidth network. Thirty per cent of early adopters also expect 5G to enable tethered headsets to become wireless. Seven out of 10 early adopters expect VR/AR to change everyday life in six domains: media, education, work, social interaction, travel and retail.
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