Merchandising Mickey
It's not as unlikely as you might think, though. Godrey Philips' India is the joint venture between Philip Morris and the K K Modi group. And when the K K Modi group entered into a 51:49 joint venture with Walt Disney & Co in March 1993, Janelle was voted their first choice.
Disney Consumer Products is a division of Walt Disney & Co, and with worldwide revenues of more than $3 billion, it is the fastest growing segment in the Walt Disney company. It derives its revenues from retail sales of Disney-licensed merchandise in different countries of the world.
At the top of the agenda of the Walt Disney Consumer Products India is the introduction of a 24-hour Disney channel. Programmes will be beamed from Singapore and will be brought by Buena Vista TV, the entertainment division of the joint venture company.
The company has other plans up its sleeves, but you will have to wait for an Indian version of Disneyland. In India, Walt Disney theme parks will not be viable at present, Janelle says. Understandable, because this would require an investment of over $1 billion