Strohs Goes Small

Rajasthan Breweries under licensing arrangements with The Stroh Brewery Company of USA launched Strohs in 1995. It is also a bottler for Cadbury Schweppes Canada Dry and Crush.

The beer market accounts for eight per cent of the 55 million cases liquor industry. Some of the major beer brands in the market include London Pilsner, Kingfisher, Bellow, Sand Piper, Cannon and Royal Challenge.