Tafcon More Than Commercialisation Our Aim Is Professionalism
Mr. M.L. Wadhwa
Managing Director , Tafcon.
Q. Could you please give us a brief description of your organisation?
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The Tafcon Group was established in 1990 by a team of professionals in trade fair management who have had expertise and decades of experience in planning, organising and managing trade fairs. The Core group of our organisation have been intimately associated with trade fair activity of the erstwhile Trade Fair Authority of India Trade promotion Organisation. The contribution made by this pioneering organisation and its process of evolution which made this body a premier trade fair organiser in India was to a large extent due to the dedication and experience of the experts who have joined the Tafcon Group subsequently. The group members have more than four decades of Trade fair management experience. Talents from the private sector and public sector organisations have been added to render greater professionalism. Today, TAFCON has professionals of various disciplines like trade fair management and presentation, visualises, engineers, administrators, journalists, public relation experts with support services of graphic designers, advertising agencies, fair stand presentation agencies, exhibition cargo handling and clearing agencies and above all a well equipped office. The emphasis in our organisation is on professionalism rather than commercialism. It is the quality of service that our organisation stands for rather than making a fast buck.
We offer total professional services, relating to fairs, to our clients. This includes identifying exhibition space, conference venue, suggesting possible periods, preparing the layout of the exhibition, management of planing the fair including preparation of brochures, terms and conditions of participation, mail out, design of exhibitions, arrange interior construction, seminal and technical conference planing, publicity campaign etc. In short our services cover all aspects of a fair.
Q. Could you please give us a list of your clients and associates?
Our clientele represents the who's who of the Indian industry, covering specialised sectors such as paper technology, metallurgy, bio technology, construction industry, energy management, poultry and dairy technologies, transport infrastructure, sports, small scale sector, instrumentation, petroleum technology etc.
The clientele includes Indian Society of Heating and Air Conditioning Engineers, American Society of Heating Refrigeration and Air Conditioning Engineers, Indo Agro Paper Mills Association, Central Pulp and Paper Research, Indian Pulp India Ltd., HUDCO, The Indian Institute of Metals, Sports Association of India, Sports Goods Exports Promotion Council, Indian Dairy Association, Indian Poultry Science Association, Instruments Manufacturers and Dealers Association, National Small Industries Corporation, FICCI, World Poultry Science Association and SPE International, USA.
Our Associates include Southern India Chamber of Commerce and Industry, PHD Chamber of Commerce and Industry, Indo German Chamber of Commerce, Indo American Chamber of Commerce, Indo Italian Chamber of Commerce, Indo Italian Chamber of Commerce, National Highway Authority of India, Indian Ports Association, Container Corporation of India, Central Road Research Institute, RITES, Oil & Natural Gas Corporation, Oil India Ltd., Indian Council for Research on International Economic Relations etc.
Q. What are the objectives while choosing a particular sector?
The first criteria that counts is the need of the Industry, in reference to market promotion, technology upgradation, business potential and globalisation. Today Trade Fairs have emerged as a powerful and cost effective tool for the industry to promote itself. Trade fair culture is fast changing here. There is a shift from organising general fairs to specialised commodity focus trade shows, we come into the picture here. We provide all the facilities that is needed in organising a good fair so that the domestic industry is benefited form it.
Our corporate philosophy also aims at providing world class facilities and services to showcase the best of the industry that is sought to be focussed through a trade fair event. Apart from presentation through excellent displays we also seek to provide an effective platform for exchange of views through global conferences.
Q> Who all are your international partners?
Asian Strategy and Leadership Institute, Kuala Lumpur, Eco Japan Corpn of Japan, Kingsmen Exhibition Builders Pte Ltd of Singapore, Interfarma Fairs and Exhibition Pte Ltd of Singapore, Forum Exposition SDN of Malasya, Al Fajer Information and Services of Dubai, Ingeman Stenovist of Sweden, Koninklijke Netherlands Jaarbeurs of Netherlands, Porisum Limited of UK, Obsidian International Premier House, UK, Janaky International Corporation USA, The Montgomery Group USA and TAPPI of USA are our international collborations.