The Strategist Quiz (#281)

 

1. This product is the creation of a pastry maker. Introduced in the 1940s it was first called pasta______. An innovation that addressed the shortage of one of its key ingredients during WWII. Recently the government of a European country has approved a tax amendment that would quadruple the tax on a key ingredient in this product, to discourage consumption of it since it is rich in saturated fat. The tax amendment carries the brand name as its prefix. Fill in the blank and name the brand and the country where it is facing this tax related issue. 
    
2. Versace makes leather accessories and Tag Heuer makes cell phones for this luxury auto brand. Early this year an Asian company launched cigarettes named after this brand. Name the company and the brand. 
    
3. This company made history when Neil Armstrong planted his boot, with a silicone rubber sole made by it, on the moon. Years later in the late 90s faced with 20,000 lawsuits and about 4,10,000 potential claims from the users of its product it filed for Chapter 11 bankruptcy. Name this company? 
    
4. The design for the grille and headlights of which car was inspired by the wings of an eagle in flight? 
    
5. Initially it was called Zorba after the 1964 movie “Zorba the Greek” when its first store opened. Soon the founder, a railway worker’s son, realised that a bar close by also had the same name and therefore changed it to its present one. Name the brand. 
    
6. What is the portmanteau word that is used to describe electronic gadgets like Samsung’s Galaxy Note II, HTC’s Titan II, Toshiba’s Muse? 
    
7. Connect the world’s first computer virus - Pakistani Brain to the books The Secret of the Yamas: A Spiritual Guide to Yoga, and Beyond The Siddhis: Supernatural Powers and the Sutras of Patanjali and name the founder of the company who is linked to them. Also mention the title of his official blog. 
    
8. This airline has introduced an iPad app which is a free trivia game that pits fliers on WiFi-equipped flights against each other, in addition to passengers on other flights and players on the ground. It can also be played with the iPhone. Name the airline and the app? 
    
9. Which company’s base line is ‘Run Better’? It tried using Run Smarter earlier but was stopped by because of a trademark infringement? 
    
10. Identify this brand whose variants are being sold in India. 
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 27, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.