TV preference shift

Signalling an accelerating shift in consumer behaviour in the digital video market, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 per cent over the past year, from 52 per cent to 23 per cent, according to findings from the Accenture 2017 Digital Consumer Survey. The global online survey of 26,000 consumers in 26 countries reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop, personal computers and smartphones. More than four in 10 consumers (42 per cent) said they would rather view TV shows on a laptop or desktop, up from 32 per cent in last year’s survey. Thirteen per cent said they prefer watching TV shows on their smartphones, compared with 10 per cent last year. The decline in TV viewing over the past year tracks with a four-year trend. As recently as 2014, the survey revealed that 65 per cent consumers preferred the TV set for viewing TV shows.
 
Adopting electric vehicles
 

Many countries have rolled out electric vehicle (EV) incentives, however, the purpose, regulations and incentives vary vastly from country to country, according to a research report titled “Green Car Incentives: Industry success in four national EV markets led by incentive schemes”. For instance, China and India have different laws for promoting EVs.
 
In China an EV plan was adopted in 2009 to reduce the country’s dependence on oil and focus on clean urban development.
 
Interestingly, Norway has now become the global leader in the field of electro mobility. The market shares for the battery electric vehicle (BEV) in Norway are higher than any other country. According to Ken Research, Norway’s incentives policies are contributing to higher BEV sales. Other regions should learn from Norway’s experience and move towards adopting similar policies for ensuring quick and widespread adoption of BEVs, the research adds.