Leading in Turbulent Times

 

From left to right: Nita Menezes, CMO & Financial Coach, MFA Consulting Pvt. Ltd., Sambit Kumar Ghosh, CHRO, BMA Wealth Creators Ltd., Shyamkant Surve, HOD - Marketing, Sinhgad Institute of Business Management, at Business Standard Smart Business event held on 8th February, 2014, in association with Sinhgad Institute of Business Management, Mumbai.

 

The function was inaugurated by Prof. Shreelata, along with other guests.

Mr. Krishna Kant initiated the discussion by highlighting the recession in our country in the last 5 years. He said our focus is on financial numbers rather than on human resources. He also stressed on how important the customer is, and how one must understand and change according to their demands.

Mr. Surve took over by saying that when business is good, it’s all the talks of expansion, new product launch and market expansion. It’s during the acid testing time that customer satisfaction comes first. Knowing customer needs, wants and demands which changes with taste, preference and the economy is important. Many firms closed down as they could not understand this and couldn’t survive.

Mr. Ghosh said he believes that a person cannot do much with things that aren’t under control. But understanding employee perspective is important. He mentioned that fear is reflected in the behaviour and how researching about the problem at hand can be very beneficial. He also stressed on the importance of identifying people who thrived in difficult times and making them work in similar situations in different areas.

Nita Menezes said that the customer has a lot of information from various sources. The behaviour of the customers comes as a hindrance. So constantly adapting to customer needs is the only resort during turbulent times. It's time to put the customers first and listen to the customer very attentively. Turbulent times are the best times to reassess & bring your focus back to customer truths rather than market truths. It is an acid test to your Company's strategy.
 

Mr. Surve concluded by saying that it is time to come out of the comfort zone and to get into the effort zone.