 "87-year-old cricket-loving granny to be the face of a Pepsi ad campaign")
Charulata Patel, the 87-year-old adorable granny, who cheered for Team India in the ICC World Cup match against Bangladesh, has been roped-in by Pepsi-Co as its face for swag campaign, Economic Times reported.
The lady was spotted at the stadium in Birmingham supporting the team and her enthusiasm rivalled that of the youngsters. After the match ended, Indian captain Virat Kohli and Rohit Sharma went to her and sought her blessings. Videos of her blowing the vuvuzela and talking to Virat and Rohit went viral on the social media and it was much appreciated. Her enthusiasm and passion for the team was hailed as the true spirit of an Indian cricket fan.
PepsiCo is running the 'Swag' ad campaign for the ICC World Cup 2019 with the hashtag #HarGhoontMeinSwagHai. By bringing in Charulata Patel, the campaign may get a whole new dimension.
ET reported, "Pepsi is honoured to bring the story of the unassailable swag of Charulata Patel," a PepsiCo spokesperson said. "Her passion for the game shows the world that age is no bar when it comes to living life in the moment."
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%